diff --git a/README.md b/README.md
index 977c9a1d8..7845061d6 100644
--- a/README.md
+++ b/README.md
@@ -28,7 +28,7 @@ See [features available for enterprise customers](https://victoriametrics.com/en
 
 Click on a link in order to read the corresponding case study
 
-* [Adidas](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#adidas)
+* [adidas](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#adidas)
 * [CERN](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#cern)
 * [COLOPL](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#colopl)
 * [Zerodha](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#zerodha)
diff --git a/docs/CaseStudies.md b/docs/CaseStudies.md
index bdb0e0a87..3c88fb921 100644
--- a/docs/CaseStudies.md
+++ b/docs/CaseStudies.md
@@ -6,7 +6,7 @@ and feel free asking for references, reviews and additional case studies from re
 See also [articles about VictoriaMetrics from our users](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/Articles#third-party-articles-and-slides).
 
 
-* [Adidas](#adidas)
+* [adidas](#adidas)
 * [CERN](#cern)
 * [COLOPL](#colopl)
 * [Zerodha](#zerodha)
@@ -20,7 +20,7 @@ See also [articles about VictoriaMetrics from our users](https://github.com/Vict
 * [Idealo.de](#idealode)
 
 
-## Adidas
+## adidas
 
 See [slides](https://promcon.io/2019-munich/slides/remote-write-storage-wars.pdf) and [video](https://youtu.be/OsH6gPdxR4s)
 from [Remote Write Storage Wars](https://promcon.io/2019-munich/talks/remote-write-storage-wars/) talk at [PromCon 2019](https://promcon.io/2019-munich/).
diff --git a/docs/FAQ.md b/docs/FAQ.md
index dcc46cc30..e0aa8ab02 100644
--- a/docs/FAQ.md
+++ b/docs/FAQ.md
@@ -90,7 +90,7 @@ The main differences between Cortex and VictoriaMetrics:
 - Cortex may lose up to 12 hours of recent data on Ingestor failure - see [the corresponding docs](https://github.com/cortexproject/cortex/blob/fe56f1420099aa1bf1ce09316c186e05bddee879/docs/architecture.md#ingesters-failure-and-data-loss).
   VictoriaMetrics may lose only a few seconds of recent data, which isn't synced to persistent storage yet.
   See [this article for details](https://medium.com/@valyala/wal-usage-looks-broken-in-modern-time-series-databases-b62a627ab704).
-- Cortex is usually slower and requires more CPU and RAM than VictoriaMetrics. See [this talk from Adidas at PromCon 2019](https://promcon.io/2019-munich/talks/remote-write-storage-wars/) and [other case studies](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies).
+- Cortex is usually slower and requires more CPU and RAM than VictoriaMetrics. See [this talk from adidas at PromCon 2019](https://promcon.io/2019-munich/talks/remote-write-storage-wars/) and [other case studies](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies).
 - VictoriaMetrics accepts data in multiple popular data ingestion protocols additionally to Prometheus remote_write protocol - InfluxDB, OpenTSDB, Graphite, CSV, JSON, native binary.
   See [these docs](https://github.com/VictoriaMetrics/VictoriaMetrics/blob/master/README.md#how-to-import-time-series-data) for details.
 
@@ -111,7 +111,7 @@ The main differences between Cortex and VictoriaMetrics:
   which is much easier to setup and operate than Thanos components.
 - Thanos may be harder to setup and operate comparing to VictoriaMetrics, since it has more moving parts, which can be connected with less reliable networks.
   See [this article for details](https://medium.com/faun/comparing-thanos-to-victoriametrics-cluster-b193bea1683).
-- Thanos is usually slower and requires more CPU and RAM than VictoriaMetrics. See [this talk from Adidas at PromCon 2019](https://promcon.io/2019-munich/talks/remote-write-storage-wars/).
+- Thanos is usually slower and requires more CPU and RAM than VictoriaMetrics. See [this talk from adidas at PromCon 2019](https://promcon.io/2019-munich/talks/remote-write-storage-wars/).
 - VictoriaMetrics accepts data in multiple popular data ingestion protocols additionally to Prometheus remote_write protocol - InfluxDB, OpenTSDB, Graphite, CSV, JSON, native binary.
   See [these docs](https://github.com/VictoriaMetrics/VictoriaMetrics/blob/master/README.md#how-to-import-time-series-data) for details.
 
diff --git a/docs/Single-server-VictoriaMetrics.md b/docs/Single-server-VictoriaMetrics.md
index 977c9a1d8..7845061d6 100644
--- a/docs/Single-server-VictoriaMetrics.md
+++ b/docs/Single-server-VictoriaMetrics.md
@@ -28,7 +28,7 @@ See [features available for enterprise customers](https://victoriametrics.com/en
 
 Click on a link in order to read the corresponding case study
 
-* [Adidas](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#adidas)
+* [adidas](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#adidas)
 * [CERN](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#cern)
 * [COLOPL](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#colopl)
 * [Zerodha](https://github.com/VictoriaMetrics/VictoriaMetrics/wiki/CaseStudies#zerodha)