diff --git a/README.md b/README.md
index e61a51da8..64024f285 100644
--- a/README.md
+++ b/README.md
@@ -311,7 +311,8 @@ VictoriaMetrics maps Influx data using the following rules:
   unless `db` tag exists in the Influx line.
 * Field names are mapped to time series names prefixed with `{measurement}{separator}` value,
   where `{separator}` equals to `_` by default. It can be changed with `-influxMeasurementFieldSeparator` command-line flag.
-  See also `-influxSkipSingleField` command-line flag. If `{measurement}` is empty, then time series names correspond to field names.
+  See also `-influxSkipSingleField` command-line flag.
+  If `{measurement}` is empty or `-influxSkipMeasurement` command-line flag is set, then time series names correspond to field names.
 * Field values are mapped to time series values.
 * Tags are mapped to Prometheus labels as-is.
 
diff --git a/app/vmagent/influx/request_handler.go b/app/vmagent/influx/request_handler.go
index 642bd3d87..a17ef60f8 100644
--- a/app/vmagent/influx/request_handler.go
+++ b/app/vmagent/influx/request_handler.go
@@ -19,6 +19,7 @@ import (
 var (
 	measurementFieldSeparator = flag.String("influxMeasurementFieldSeparator", "_", "Separator for '{measurement}{separator}{field_name}' metric name when inserted via Influx line protocol")
 	skipSingleField           = flag.Bool("influxSkipSingleField", false, "Uses '{measurement}' instead of '{measurement}{separator}{field_name}' for metic name if Influx line contains only a single field")
+	skipMeasurement           = flag.Bool("influxSkipMeasurement", false, "Uses '{field_name}' as a metric name while ignoring '{measurement}' and '-influxMeasurementFieldSeparator'")
 )
 
 var (
@@ -79,7 +80,10 @@ func insertRows(db string, rows []parser.Row) error {
 				Value: db,
 			})
 		}
-		ctx.metricGroupBuf = append(ctx.metricGroupBuf[:0], r.Measurement...)
+		ctx.metricGroupBuf = ctx.metricGroupBuf[:0]
+		if !*skipMeasurement {
+			ctx.metricGroupBuf = append(ctx.metricGroupBuf, r.Measurement...)
+		}
 		skipFieldKey := len(r.Fields) == 1 && *skipSingleField
 		if len(ctx.metricGroupBuf) > 0 && !skipFieldKey {
 			ctx.metricGroupBuf = append(ctx.metricGroupBuf, *measurementFieldSeparator...)
diff --git a/app/vminsert/influx/request_handler.go b/app/vminsert/influx/request_handler.go
index 1395fb8b4..e7e4ef53a 100644
--- a/app/vminsert/influx/request_handler.go
+++ b/app/vminsert/influx/request_handler.go
@@ -19,6 +19,7 @@ import (
 var (
 	measurementFieldSeparator = flag.String("influxMeasurementFieldSeparator", "_", "Separator for '{measurement}{separator}{field_name}' metric name when inserted via Influx line protocol")
 	skipSingleField           = flag.Bool("influxSkipSingleField", false, "Uses '{measurement}' instead of '{measurement}{separator}{field_name}' for metic name if Influx line contains only a single field")
+	skipMeasurement           = flag.Bool("influxSkipMeasurement", false, "Uses '{field_name}' as a metric name while ignoring '{measurement}' and '-influxMeasurementFieldSeparator'")
 )
 
 var (
@@ -75,7 +76,10 @@ func insertRows(db string, rows []parser.Row) error {
 		if len(db) > 0 && !hasDBLabel {
 			ic.AddLabel("db", db)
 		}
-		ctx.metricGroupBuf = append(ctx.metricGroupBuf[:0], r.Measurement...)
+		ctx.metricGroupBuf = ctx.metricGroupBuf[:0]
+		if !*skipMeasurement {
+			ctx.metricGroupBuf = append(ctx.metricGroupBuf, r.Measurement...)
+		}
 		skipFieldKey := len(r.Fields) == 1 && *skipSingleField
 		if len(ctx.metricGroupBuf) > 0 && !skipFieldKey {
 			ctx.metricGroupBuf = append(ctx.metricGroupBuf, *measurementFieldSeparator...)